As Kenya continues to embrace digitization, Kenyan I.T agency Cyber Pro Kenya has unveiled its newest strategy to capture wider markets by adopting the “Full Digital Package” concept. This comes just days after the agency rebranded to Qodewire to expand into wider markets.
While most startups wait for funding rounds to expand, Kenyan-based web development agency has made the bold move to plow back all its profits to start all over again in newer markets.
“We started back in 2019 as Cyber Pro Kenya,” says David Karuri the business founder. “Our growth has been positively exponential so far, and my team and I really felt the need to expand into wider markets.”
Under its new brand name, Qodewire, the agency plans to diversify its operations across all Africa and offer free training to small business owners on the need to embrace both software and marketing in business.
“The idea behind this rebrand is to allow us to scale our impact across all Africa and give more small businesses a chance at succeeding online,” David adds.
By plowing back all its profits to accommodate the new changes, the agency hopes to fuel the next digital wave in African online businesses
The agency revealed that it has recruited new talent in both its software and marketing departments and is ready to plow back all its profits so far to expand into wider markets.