Infobip, a global cloud communication company for businesses and a leader in omnichannel customer engagement, is proud to announce its involvement as a Platinum Sponsor of the recent Africa InsureTech Virtual Forum 2021, organised by CIO Africa.

Hosted in Kenya, the Africa InsureTech event annually attracts a network of forward-thinking insurance companies and solution providers. The network comprises of industry thought leaders who are dedicated to engaging with the regional community and discussing the newest innovations that are rapidly expanding and transforming the insurance sector.

“This forum examines how the industry regulator, insurance service providers and technology solution providers are adjusting and adapting to changes, ranging from implementing strategic innovation and harnessing the power of new data, to revolutionising the customer experience and effectively integrating new technologies,” says Marko Reis, Regional Manager for East Africa at Infobip.

Demonstrating thought leadership

Reis explains that Infobip’s decision to become a Platinum Sponsor for the event was based on the opportunity to demonstrate its commitment to the insurance sector as a technology partner for digital transformation.   It is also a chance to highlight the unique value proposition around its omnichannel engagement solutions and show insurance service providers how digitalisation can elevate the insurance customer experience.

“Being a Platinum Sponsor allows Infobip to project its vision of creating seamless interactions between businesses, people and things. As a global company that interacts with two-thirds of the world’s population, we are constantly looking for platforms like these to enable businesses to build connected customer experiences across all stages of the customer journey, with contextualised interactions over customers’ preferred channels,” says Reis.

He notes that Infobip’s main message to industry players during the event was that before capturing minds and market share, insurers must first captivate the hearts of their clients and target audience.

“To do this, they must cultivate an agile enterprise organisation and culture, create an enterprise data foundation to transition away from siloed, legacy systems towards open data platforms and governance that enable customer-centric analytics and better decision-making. Lastly, they must learn from Insurtech companies to incorporate applicable technology into existing organisations, thus accelerating innovation,” he says.

Raising brand recognition

Reis points out that over the years, Infobip has developed connections with major industry-focused digital platforms such as CIO Africa in order to raise brand recognition, authenticity, and to promote the narrative of the relevance of the unified omnichannel experience model for businesses.

Based on this relationship, Infobip was approached by CIO Africa to sponsor this year’s edition of the Africa InsureTech Virtual Summit in order to leverage the platform to further amplify Infobip’s unique value proposition in accelerating the transformation of insurance businesses for enhanced omnichannel engagement.

Commenting on the value derived from being a Platinum Sponsor, Reis says Infobip will benefit from increased brand recognition, brand mentions and better brand recall value as a result of the sponsorship.

“Delivering the keynote address at this momentous occasion gave us the opportunity to redirect the audience’s ideas towards a customer-driven insurance perspective; and we are gradually being acknowledged for our commitment to digital transformation in the banking, financial services and insurance industry verticals,” he concludes.

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